Tocquigny - A Measured Approach

Tocquigny and Jeep® Officially Release TripCast™ iPhone Application

Posted 08.30.2010 by Tocquigny Staff

Adventurers and travelers broadcast their journeys in this location-based branded experience.

AUSTIN, Texas -- (August 30, 2010)

News Facts

1. Today, Tocquigny, an internationally-recognized interactive marketing firm, officially announced the release of TripCast™, an iPhone application developed for Jeep®.
2. TripCast is a free iPhone application that allows travelers to create an electronic journal of their adventures in real time by uploading photos, video, audio clips and status updates on location during their journey.
3. Adventurers can share their trips with family and friends in real time via Facebook, Twitter, and the TripCast website.
4. Includes “Points of Adventure” feature, offering more than 250,000 outdoor recreation spots in the United States to those users looking for their next adventure.
5. TripCast™ is compatible with iPhone 3G, 3Gs, and 4, and can be downloaded on the iTunes App Store [links to iTunes App Store] or from the TripCast™ website www.jeeptripcast.com.

To see Jeep’s announcement of today’s news, please follow this link.

“TripCast augments the spread of place-based social sharing already established by geo-location platforms like Foursquare, Gowalla, and the newly released Facebook Places, while fostering the true adventure associated with the Jeep brand. Our clients know that 2010 is the year for mobile. In addition to mobile application development, Tocquigny has seen a rise in demand for all mobile projects, including mobile website optimization and mobile media placement.”

--Yvonne Tocquigny, CEO, Tocquigny

 

Video demonstration of the iPhone application in action.

 

Tocquigny CEO Yvonne Tocquigny discusses Tocquigny’s role in leading Jeep into the mobile space.

 

Senior creative director Jeff Neely and creative producer Craig Saper discuss the marketing goals and concepts behind the development of the TripCast application.

 

Please contact Cynthia Baker for more information or to arrange an interview.

About Tocquigny

Tocquigny is a leading interactive marketing agency whose end-to-end offerings solve business challenges of every complexity. Tocquigny's proven methodology guides its marketing practices and provides clients with clarity, confidence, and precision. A full-service leader in interactive, social, direct response and mobile marketing, the agency is propelled by innovation and hands-on leadership. Tocquigny has been named the “No. 2 Interactive Agency in the Nation" by BtoB magazine and a “Top 20 Interactive Agency” by Adweek. To learn more, visit tocquigny.com.

Media Contact

Cynthia Baker
Accolades PR
512-586-8278
.(JavaScript must be enabled to view this email address)

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