Tocquigny CEO Headlines Entrepreneur Conference
Tonight, Yvonne Tocquigny, founder and CEO of Tocquigny, will be the first woman to deliver a keynote address at The Relationship and Information Series for Entrepreneurs (RISE) Conference, whose previous speakers include Roy Spence, John Mackey, and Philip Berber.
Results from The Measured Approach
Our proven methodology guides our marketing practices and provides our clients with clarity, confidence, and precision.
Facebook Ousts Yahoo as the Second Most Visited Site in the U.S.
Facebook’s rise to Internet preeminence received another boost today, as new data from web analytics group compete.com shows that the popular social networking site ousted Yahoo as the second most visited site in the U.S. for the month of January.
Microsoft vs. Google: The Social (Integration) War
The battlefield has been set. Two brand giants fighting out the social integration war within their wildly popular email platforms. Who will make the next move? And, who will win out in the end?
Life Science Marketing - An Interactive Approach
Scientists and medical professionals seem to have an insatiable appetite for information on new products and techniques. They also have strong preferences as to how and when they wish to interact with marketers. That said, they also tend to lack respect or trust for advertising. They resent the intrusion of marketing and want pertinent professional information, not clever or promotional ads. Believing they are above the influence of advertising, scientists and medical professionals want to make decisions based on technical facts that they generally believe are "beyond a copywriter’s understanding." Writing that resembles "ad copy" is seen as distasteful, and slick graphics are quickly dismissed as "fluff."
Social Media Marketing: Unleash Its Potential
Social media is perhaps the most exciting, fastest-growing innovation in internet usage today, but why should marketers care? You may see how social media can work for youth-oriented products or big-name brands with lots of emotional resonance, but is it something that your company should be using? Maybe you’ve been marketing with banner and search ads for years, but you don’t see how social media really fits in.
Five Social Media Marketing Tips
Social media has quickly become an essential part of every brand’s marketing mix. And although demand for its unique power to communicate brand is higher than ever, many have found success to be elusive. Here are five essential steps for developing your social media presence into a thriving, brand-building machine.
Twitter Marketing Insights
Does Twitter, a wildly popular social network that allows members to post short updates — up to 140 characters — offer any benefit to businesses? We set out to find the answer by posting updates — popularly known as "tweets" — to our Twitter account, twitter.com/tocquigny, during a three-week trial and tracked the results. Here are our findings.
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Featured Articles
Facebook Ousts Yahoo as the Second Most Visited Site in the U.S.
Facebook's rise to preeminence received another boost today, ousting Yahoo as the second most visited site in the U.S.
Microsoft vs. Google: The Social (Integration) War
Two brand giants fighting out the social integration war within their wildly popular email platforms.
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Results from The Measured Approach
Our proven methodology guides our marketing practices and provides our clients with clarity, confidence, and precision.
