Tocquigny Advertising and Design

Tocquigny’s strategic planning team develops integrated programs that map out how your company’s goals will be achieved and how we will measure our progress toward that end. Our unique business structure, part agency and part consultancy, allows us to weave research and analytics into our planning process to provide highly innovative customized approaches for each client. Our proprietary planning processes provide a proven path to winning business solutions and are continuously targeted by companies looking for business accountability and innovation in the same package.

Tocquigny's strategic planning group begins by addressing the business needs of each company with an insightful analysis to pinpoint opportunities and obstacles. For instance, we examine your business goals and assess the resources that may be needed as we develop a plan showing the most effective ways to create success for your company. Our extensive experience in digital marketing ushers many companies into business strategies that include the most effective new technologies and media. A thorough market assessment and customer needs analysis are used to develop targeted messaging frameworks that highlight the major advantages about your company and your products. Regardless of the path taken to best address your needs, our final strategic plan offers innovative ways to deliver winning business solutions for your company, and each plan details exactly how and when the initiatives will be deployed. Our Measured Approach ensures that your strategic plan will place a high priority on business accountability and will include a plan for reporting the results. Working with our analytics team, we can include dashboard tools to utilize your marketing budget to its fullest potential.

Once your plan is deployed, our strategists don't go away. They nurture the plan, analyze results, and offer insights to continuously optimize each campaign. With a finger on the pulse of the latest and most innovative new technologies such as RFID, mash-up applications, social and viral marketing, and mobile marketing, our strategists provide recommendations for how these new opportunities can be leveraged to gain an edge on your competition.

Whether our clients need a short-term plan or a long-term strategic partner, we consistently provide the right fit to create success.

Areas of specialization:

• Brand and product positioning
• Customer needs assessment
• Messaging framework development
• Strategic planning
• Loyalty program development
• Customer acquisition program development
• Customer retention program development
• Product/service launch strategy development
• Business consulting