Lead Generation

Tocquigny believes that every communication — whether it's traditional advertising or interactive — should be results-focused. And while the campaigns we create for our clients are usually a mix of these communication tactics, they are born from an overarching strategy developed to achieve their specific goals and objectives.

Since each client has unique needs, we customize our approach. Whether we begin with an advertising assessment or an analysis of the distribution, management and tracking of leads from marketing to sales, or a database marketing and metrics audit, the endgame is the same: to provide the results and the critical insights to make our clients successful.

Areas of specialization:

  • Campaign strategy
  • Lead generation strategy
  • Tracking and measurement methods
  • Demand generation forecasting
  • Return on marketing investment (ROMI) maximization
  • Sales and marketing alignment
  • Communications audit
  • Response analysis