Tocquigny Advertising and Design

Tocquigny’s history of delivering measurable results gives companies the confidence to trust us as an experienced business partner. We use a proven process to help identify and prioritize a company’s business needs, and then we deliver winning solutions that can be measured and quantified.

While we do many of the same things other agencies do, the method we use to approach our work — and the measurable results our work earns for our clients — is distinctly different.

Our Measured Approach is a proven three-phased consultative process. We use this process to deliver integrated marketing solutions and winning business ideas that help companies succeed. The three phases of this approach — Discovery, Formulation, and Deployment — are designed to provide business accountability. Ultimately, this helps companies cost justify their marketing investments and meet the accountability demands of their organizations.

We begin our engagements with Discovery, which provides actionable insights about your business, your brand, and your market situation. Our Insights Team works with companies to identify and analyze the organization’s overall business/marketing needs. These may include:

• market assessment
• customer perceptions/needs
• competitive positioning
• customer experience

The Formulation phase moves from insights to action. Our strategy team creates highly creative media-agnostic plans that support your corporate goals through the development of measurable strategies and tactics. We validate our assumptions through testing to ensure the viability and impact of your marketing programs. Our history of leadership in areas such as viral and social media gives clients the confidence that they are benefiting from a balanced culture of innovation, business accountability, and creativity.

As we execute our plans, we analyze key metrics to gain critical insights into performance. Our knowledge and experience in optimization allows us to enhance the performance of each program. Tocquigny’s measurement toolset is comprised of today’s latest technologies as well as proprietary measurement solutions developed to meet the specific needs of FORTUNE 100 companies. Our ability to deploy, rapidly test, measure, and then optimize makes our campaigns extremely successful in a short span of time.

Tocquigny’s Measured Approach gives companies:

• Measurably better business performance
• Increased ROI on marketing spend
• Improved customer demand
• Optimized resources inside your marketing department
• Better-managed budgets, people, processes, campaigns, and programs