Knowledge
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Three Pillars of Content Delivery for the Web
By: Josh Alley | 06.19.2008The web, like any technology or aspect of human society, continues to grow and evolve over time. When planning for the architecture of your...
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Following Our Own Best Practices
By: Jason Ford | 02.05.2008Two months ago, we made the decision to redesign Tocquigny.com and, to ensure success, we made the decision to run the project exactly the...
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Best Practices in Academic Marketing
By: M. Aaron | 12.17.2007Online marketing is becoming an increasingly popular method for marketing higher education programs. However, as more and more schools have...
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Know Your Marketing Measurables
By: Yvonne Tocquigny | 11.22.2007Too often, marketers simply do not know if one tactic works better than another. They have no idea whether putting more resources toward...
- ImageThe Power of Six Sigma and MarketingBy: Renee Brandon | 08.08.2006
Six Sigma can provide a framework to address some of the fundamental disconnects between marketing and other divisions within the organization...
- ImageWhy Marketing Has Lost Its Clout and What It Can Do to Get It Back 11.21.2005
The era of trust-me marketing is over. Marketers must show a clear link between marketing dollars spent and shareholder value added.
- ImageThe Importance of Measuring Brand Value and Brand Equity 11.11.2005
Quantifying and managing brand equity elements using a customized measurement model is critical in transferring value from the customer...
