Knowledge
-
Social Networks and Social Marketing
By: Jason Ford | 04.03.2008How social networking and social media are changing the way marketers interact with consumers — part two in a series on trends in web...
-
Best Practices in Academic Marketing
By: M. Aaron | 12.17.2007Online marketing is becoming an increasingly popular method for marketing higher education programs. However, as more and more schools have...
-
Know Your Marketing Measurables
By: Yvonne Tocquigny | 11.22.2007Too often, marketers simply do not know if one tactic works better than another. They have no idea whether putting more resources toward...
-
Database Marketing Strategy Implementation
By: S. Craft | 10.27.2006There is a tendency to view the actual database as the most important part of a database marketing strategy. It isn't. In truth, the successful...
- ImageThe Power of Six Sigma and MarketingBy: Renee Brandon | 08.08.2006
Six Sigma can provide a framework to address some of the fundamental disconnects between marketing and other divisions within the organization...
- ImageCapturing and Leveraging KnowledgeBy: Jason Ford | 08.07.2006
Using knowledge management systems offers vast paybacks to individual employees as well as the organization.
- ImageWhy Marketing Has Lost Its Clout and What It Can Do to Get It Back 11.21.2005
The era of trust-me marketing is over. Marketers must show a clear link between marketing dollars spent and shareholder value added.
- ImageThe Importance of Measuring Brand Value and Brand Equity 11.11.2005
Quantifying and managing brand equity elements using a customized measurement model is critical in transferring value from the customer...
- ImageSix Sigma Marketing - The Quest for QualityBy: Yvonne Tocquigny | 11.02.2005
Marketing departments are finding that if they don't take steps to measure their results and create greater efficiencies, the finance group...
