Knowledge
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Know Your Marketing Measurables
By: Yvonne Tocquigny | 11.22.2007Too often, marketers simply do not know if one tactic works better than another. They have no idea whether putting more resources toward...
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The Importance of Measuring Brand Value and Brand Equity
By: P. Laboy | 11.11.2005Quantifying and managing brand equity elements using a customized measurement model is critical in transferring value from the customer...
