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The Next Frontier: Mobile Advertising and Web Optimization
The shift from traditional to interactive marketing and advertising in the past 10-15 years has been profound. Another such advance in behavior, and thus budgets, is upon us today. Mobile is next.
The CEO’s Top Five Misconceptions of Social Media
Many CEO's view social media as a young person’s game and a waste of time for a serious executive whose calendar is already overbooked. Understanding where the misconceptions orignate will help guide any busy executive toward a rewarding plan of action.
Our Views From
the 17th Floor
Welcome to 17 Stories, a marketing
blog powered by the minds at Tocquigny,
an interactive marketing agency in
Austin, Texas.
Featured Articles
The Next Frontier: Mobile Advertising and Web Optimization
The shift from traditional to interactive marketing and advertising in the past 10-15 years has been profound. Mobile is next.
The CEO’s Top Five Misconceptions of Social Media
Is social media a young person's game? Or does today's CEO have deeply routed misconceptions holding them back?
TripCast: Our Jeep iPhone App Adventure
Adventure. Mobile. Jeep. Read about our fun developing Jeep's iPhone app: TripCast, a trek-tracking, geo-social sharing utility.
Social Media and the Sales Cycle
Everyone loves to claim social media is the next big thing in advertising. But where does it fit in your sales cycle?
