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Filter By Category: Think Cubes

I’m on a Horse: Defining Success for the Old Spice Guy

Posted 07.29.2010 by Lauren Virr

The popularity of the Old Spice Guy is undeniable. But, the great debate has now begun: If a campaign is “popular” or “viral”, does that mean it’s also “successful”?

TripCast: Our Jeep iPhone App Adventure

Posted 07.15.2010 by Colin Gilligan

We love adventure. We love mobile. We love Jeep. So, you can imagine the fun we had developing Jeep’s first iPhone application: TripCast, a trek-tracking, geo-social sharing utility.

Adult Swim Loves to Hate

Posted 06.29.2010 by Colin Gilligan

When viewing video content on popular television network websites, like NBC.com or BravoTV.com, we’re all familiar with the ability to sort by “Top Rated.” But, Adult Swim has a different approach. In addition to a “Top Rated” sort option, the quirky Cartoon Network co-habitant also offers a “Top Hated” sort.

Apple to Google: If We Can’t Change Rules, We’ll Change Game

Posted 06.16.2010 by Sam Marshall

Last Friday, June 11, 2010, Apple released the latest version of its Safari browser, sending tech news outlets spinning over a new feature known as Safari Reader. Safari Reader essentially lays a shade over a webpage that blocks ads and puts the focus strictly on the content of the page.

Identifying Trends Using Web Analytics

Posted 05.28.2010 by Ryan Cain

The future has always been a scary place for marketers for several reasons – fickle consumer behavior, sophisticated and complex research, and a lack of measureable advertising media among them. Now marketers have the information they need right at their fingertips, and identifying trends in the marketplace has become substantially more accessible by using a wide variety of web analytics tools.

Interruption & Acceleration: Ode to the Measured Approach

Posted 05.27.2010 by Sheila Ferguson

We are in the business of interruption and acceleration. And because we want to win, we measure.

To Like or To Fan: Facebook’s Little Change Could Make Big Impact

Posted 05.12.2010 by Colin Gilligan

By now, you’ve surely read all about Facebook changing the “Become a Fan” button to a “Like” button on all brand pages. It’s a little change, but it could make a big impact on the way individuals psychologically engage with brands on the popular social networking site.

LinkedIn Gets a Face(book)-Lift

Posted 04.29.2010 by Colin Gilligan

Just today, LinkedIn unveiled a Face(book)-lift to the popular career networking site that allows users to “follow” a company. This development, of course, has big implications for the B2B industry, since we’ve observed that LinkedIn is a consistent top referral source to the sites of our B2B clients.

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