Filter By Category: Think Cubes
So You’ve Checked in on Foursquare, Now What?
Our very own Craig Saper discusses geo-social and 3rd party APIs.
Google’s ‘Instant’ Effect on Advertisers
Will Google Instant render AdWords and SEO irrelevant or just improve search efficiency? Our own Ashley DiPasquale discusses the advertising implications of Google's new search functionality.
5 Secrets to Mobile Marketing Success
Every company is thinking about mobile marketing (and for good reason). Mobile devices are expected to overtake the computer by 2013 as the most common way to access the web according to a recent research study by Interpublic’s Initiative. Consider these 5 tips before embarking on your mobile marketing journey.
Google Images: Bigger, Better, and Faster
If you’re anything like me, you’re probably surfing the web for an image daily. With Google Image’s new enhanced functionality search, it’s evident the times, they are a changin’.
I’m on a Horse: Defining Success for the Old Spice Guy
The popularity of the Old Spice Guy is undeniable. But, the great debate has now begun: If a campaign is “popular” or “viral”, does that mean it’s also “successful”?
TripCast: Our Jeep iPhone App Adventure
We love adventure. We love mobile. We love Jeep. So, you can imagine the fun we had developing Jeep’s first iPhone application: TripCast, a trek-tracking, geo-social sharing utility.
Adult Swim Loves to Hate
When viewing video content on popular television network websites, like NBC.com or BravoTV.com, we’re all familiar with the ability to sort by “Top Rated.” But, Adult Swim has a different approach. In addition to a “Top Rated” sort option, the quirky Cartoon Network co-habitant also offers a “Top Hated” sort.
Apple to Google: If We Can’t Change Rules, We’ll Change Game
Last Friday, June 11, 2010, Apple released the latest version of its Safari browser, sending tech news outlets spinning over a new feature known as Safari Reader. Safari Reader essentially lays a shade over a webpage that blocks ads and puts the focus strictly on the content of the page.
Our Views From
the 17th Floor
Welcome to 17 Stories, a marketing
blog powered by the minds at Tocquigny,
an interactive marketing agency in
Austin, Texas.
Featured Articles
The Next Frontier: Mobile Advertising and Web Optimization
The shift from traditional to interactive marketing and advertising in the past 10-15 years has been profound. Mobile is next.
The CEO’s Top Five Misconceptions of Social Media
Is social media a young person's game? Or does today's CEO have deeply routed misconceptions holding them back?
TripCast: Our Jeep iPhone App Adventure
Adventure. Mobile. Jeep. Read about our fun developing Jeep's iPhone app: TripCast, a trek-tracking, geo-social sharing utility.
Social Media and the Sales Cycle
Everyone loves to claim social media is the next big thing in advertising. But where does it fit in your sales cycle?
