Tocquigny - A Measured Approach

5 Market Research Tools for your Company’s Social Media Channels

Posted 10.01.2010 by Amber Hauptman

Have you ever been in a campaign brainstorming session and wished you could call on your target audience to answer a quick question about their web or purchasing behavior.   I cannot think of one kick-off meeting where I haven’t encountered some form of the question “What kind of incentive should we offer for [INSERT CLIENT PRODUCT NAME]?” or “Do you think they would interact more, if we….?”

Of course we would always recommend strategic messaging and branding research, but what if you don’t have time for that, or are just looking for a quick yes or no answer? That, my 17 Stories readers, is one of the great benefits of your social media networks – Instant, real-time market research capabilities.

Below is a list of some of my favorite market research tools for social media that give you an opportunity to ask those quick “Should we offer this, or this” type questions.  And if you are an instant gratification type of person like me, these polling and survey tools are going to rock your world. 

 

                                                   

PollDaddy– One of the biggest and most well known polling, survey or rating research tool out there.  You can customize your poll or survey to match your business’s brand then share it on Facebook, Twitter, Email, Wordpress and more.  PollDaddy also gives you real-time reporting with great visual analytic graphs.

    

                                                      

Flisti– A quick and easy way to ask multiple choice questions without much hassle.  These polls are not customizable, but allow for fast distribution on Facebook, Twitter and Google Buzz.  Flisti will also provide you with the HTML code to post on your website or blog.

 

                                                            

MyndTrack– Ask a poll or trivia question and it will automatically display using your Twitter background. Doesn’t require any registration, provides real-time reporting and gives you instant branding.

 

                                                          

LinkedIn Polls– This is a great way to poll specific industries or businesses.  You can target just your network, or expand the poll to select a specific group of professionals that you define by job title, company size, job function, age, gender or geography. 

 

                                                              

Zoomerang– This polling tool is not as aesthetically pleasing as the others, but is great for professional, quick feedback. Get customer satisfaction surveys, employee satisfaction surveys, event planning surveys, market research surveys, nonprofit surveys and educational surveys.  These pools can be distributed on your website, blog, Facebook or and/or Twitter.

 

Of course these are just five of the many online polling tools out there, so if you have used a different online market research tool that has rocked your world, please do share with us!  

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