The Next Frontier: Mobile Advertising and Web Optimization
The shift from traditional to interactive marketing and advertising in the past 10-15 years has been profound. Another such advance in behavior, and thus budgets, is upon us today. Mobile is next.
Social Media and the Sales Cycle
Everyone loves to claim social media is the next big thing in advertising. It makes sense, reach people where they spend their time. But is it really an effective sales tool? And, if so, where does it fit in your sales cycle?
The CEO’s Top Five Misconceptions of Social Media
Many CEO's view social media as a young person’s game and a waste of time for a serious executive whose calendar is already overbooked. Understanding where the misconceptions orignate will help guide any busy executive toward a rewarding plan of action.
The User Experience You Didn’t Notice
Your trip to the ATM machine. The keyboard in front of you. The design of this web page. Nearly everything you interact with was designed with your favorable user experience in mind. You may not notice, but, then again, that may be a good thing...
Tocquigny Supports Regent University in Enrollment Growth
Find out how “A Measured Approach™” improves ROI in Regent's online marketing efforts.
Tocquigny and Jeep® Brand Speak at Change Summit on Mobile Marketing
Discussing the Power of Geo-location and Social Sharing to Inspire Customers
5 Market Research Tools for your Company’s Social Media Channels
Check out the top online polling and survey tools for your social media campaigns.
So You’ve Checked in on Foursquare, Now What?
Our very own Craig Saper discusses geo-social and 3rd party APIs.
Our Views From
the 17th Floor
Welcome to 17 Stories, a marketing
blog powered by the minds at Tocquigny,
an interactive marketing agency in
Austin, Texas.
Featured Articles
The Next Frontier: Mobile Advertising and Web Optimization
The shift from traditional to interactive marketing and advertising in the past 10-15 years has been profound. Mobile is next.
The CEO’s Top Five Misconceptions of Social Media
Is social media a young person's game? Or does today's CEO have deeply routed misconceptions holding them back?
TripCast: Our Jeep iPhone App Adventure
Adventure. Mobile. Jeep. Read about our fun developing Jeep's iPhone app: TripCast, a trek-tracking, geo-social sharing utility.
Social Media and the Sales Cycle
Everyone loves to claim social media is the next big thing in advertising. But where does it fit in your sales cycle?
